Brand Story
The green power of dream -- At the very beginning of economy boom in China, Gadlee has known what this means to and the significance to purify and protect the environment. Thus, our initial dream was born to build a green world. To pursue our wonderful dream, we carry out green world march.

Brand Positioning
We used to be the excellent agent of international famous cleaning brand, providing all-round technical support for their entering Chinese market; we gained rich experience gradually and determined to establish own national brand.

Brand Core Value
Open and honest，Striving for excellence，Knowledge as action.

Brand Mission
Create a green world for you.

Brand Commitment
We determined to create perfect product and seek perfect quality.

Brand Vision
To be the world class cleaning industry leader.

Brand Operating Principles
High-quality products and services for customers.

Responsible for customers - to respect and thank customers who use our products, we always insist on providing them with high-quality products and services;

Responsible for employees - respect and maintain the value and dignity of employees, and create a pleasant working and living environment for them;

Responsible for the society - undertake the social responsibilities and obligations of the enterprise, pay the tax payable to promote social development, and at the same time contribute to the sustainable development of the environment;

Responsibility to shareholders - Establish a fair, just and scientific modern management system, and promote the healthy growth and sustainable development of the company through being responsible to customers, employees and society, so as to achieve reasonable returns to shareholders.